All about transmedia

  • Finding my ultimate user persona: Crossover Lab

    Editor's note: 'The Nightshift' in this article refers to Carol Cooke's interactive documentary series The Nightshift, not to be confused with the Bridging the Gap short documentary Night Shift

    Arriving at Crossover Lab 2 in Antwerp, I felt like a definite contender for Channel 4's hit series Faking It. Targeted at “creative professionals with a unique crossmedial concept” and billed as “the answer to all your questions”, it seemed like the perfect course for me and my latest project. The Nightshift originally began life as a photo documentary on prostitution which I had developed for the BBC's Why Poverty pitch. However, having spent the summer on ESo Doc learning all about the wonders of multi-platforming from the likes of IDFA's Caspar Sonnen and Katerina Cizek from the National Film Board of Canada, I was beginning to get a wee bitty overexcited about The Nightshift's cross-media potential and had a lot of questions that needed answering.  So Crossover couldn't have come at a better time and I was delighted when I found out I'd been accepted.

    The_Nightshift_Mood_Board_.jpgWhat I'd failed to realise however was that by the end of this five day workshop, I would be doing a live pitch at the 2011 European Games Summit in front of a panel of award winning 'Games Masters' and some of the biggest names in the industry. It was at this point total panic set in and my Faking It journey began because, what I'd failed to mention in my application, was that I hadn't actually played a computer game since I was 12 so my last experience of gaming was as a skateboarding Bart Simpson on my big brother's Amiga.  And now, 16 years on I had just 5 days to develop my very own game and convince some of the biggest players in the industry that it could be a hit. Cue Faking It titles and an utterly exhausting but totally inspiring following five days...

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