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As part of our Virtuous Circle initiative, we've partnered with Moving Targets, a Scottish-based knowledge exchange project exploring new media audiences. We recently tested Visual Engagement, a tool for developing innovative approaches and strategies for audience engagement. The tool has been developed by Angela Fernandez Orviz. 

So what's this tool good for?

Visual Engagement is a brainstorming and planning tool to be used at the beginning of a project. Supported by the visual representation of a variety of engagement forms, it helps creators to map out their audience engagement strategy while keeping the big picture in mind and aiding formulation of an action plan.

With the aid of the visual cards we brainstormed how different groups of audiences could be involved at various stages in the creative and production process.