All about Marketing
Posted on Blog Archive by · February 14, 2012 9:12 AM
Although this headline may sound like it, this is not really a post about the independence debate in Scotland. It's more about what independent filmmakers can learn from politicians when it comes to nation-building.
I explained in my previous post about the Virtuous Circle why it's particularly important for documentary producers to take their audience with them across projects, rather than starting from scratch with every film.
In tech speak, we want a toolkit that combines Customer Relationship Management (i.e. your audience) with a Content Management System (i.e. your films, each on a dedicated website) – and fully integrates with event management, fundraising and social media.
It was during last year's election campaign of the pro-independence Scottish National Party that I first came across powerful software called NationBuilder, geared towards political use but flexible enough to be used for all sorts of campaigns, including outreach to those niche audiences of documentary films...Read more