All about Kickstarter

  • A Different Kind of Campaign

    An_American_Ginger_in_Paris.jpg

    Scott Harris is an Edinburgh based documentary filmmaker who has taken part in SDI’s Bridging The Gap and Interdoc schemes. Last year he wrote two guest posts about the online release of his first film, Being Ginger, and he’s back with a case study about the crowdfunding campaign of his newest project, An American Ginger In Paris.

    For the last year I’ve been planning to do a crowdfunding campaign for my second film. The biggest issue I had was trying to figure out a reasonable goal. Every campaign is different but I tried to talk to filmmakers who had raised $30,000 and $50,000 to see how big their mailing list was at the start, how much of their money came from that list, and how much came from people who were new to them. Unfortunately I found it difficult to get accurate information.

    The only advice I got came from an Indiegogo presentation at Hot Docs where they suggested I figure out how much I could expect to raise from friends and family and set my goal at three times that number. But I had 2,500 people on my mailing list. I hoped I could get considerably more than that.

    Last month I finished a Kickstarter campaign for my second film, An American Ginger In Paris (AAGIP), bringing in $15,788 towards a goal of $15k. I spent last week looking over the numbers to see where the money came from and thought it might interest a few others.

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