All about João Moreira Salles
At the end of the 80’s, Brazil elected its new president, called Fernando Collor de Melo. One of the things Fernando Collor de Melo did was to suspend all the laws that supported film production in Brazil. So for three years or maybe a little before that, whilst he ruled the country, Brazil didn’t make any films. I think there was one film, maybe two, maximum, which was a real problem for production companies, such as the one I have with my brother, Waltinho, where we used to make TV series, documentaries and features.
Suddenly we couldn’t do that anymore. So we, like any other production company in Brazil, had one solution only, and that was advertising. We all started making adverts. Video Filmes, which is our joint production company, became one of the biggest advertising production companies in Brazil. The other production company was Fernando Meirele’s O2, based in São Paulo.Read more